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International Journal of Customer Relationship Marketing and Management (IJCRMM)
Open Access Journal

International Journal of Customer Relationship Marketing and Management (IJCRMM)

This journal converted to Gold Open Access on January 1, 2022
Editor-in-Chief: Riyad Eid
Indexed In: INSPEC, SCOPUS and 7 more indices
Published: Continuous Volume |Established: 2010
ISSN: 1947-9247|EISSN: 1947-9255|DOI: 10.4018/IJCRMM
Latest Published Articles
Published: Nov 1, 2023
DOI: 10.4018/IJCRMM.332883
Volume 14
Layla Hodaed Alsheikh
This paper aims to explore the impact of electronic customer relationship management practices (website quality, ease of use, customer privacy, and information quality) on the customer electronic... Show More
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MLA

Alsheikh, Layla Hodaed. "Electronic Loyalty of Islamic Banks in Saudi Arabia: Do E-CRM Practices Matter?." vol.14, no.1 2023: pp.1-15. http://doi.org/10.4018/IJCRMM.332883

APA

Alsheikh, L. H. (2023). Electronic Loyalty of Islamic Banks in Saudi Arabia: Do E-CRM Practices Matter?. , 14(1), 1-15. http://doi.org/10.4018/IJCRMM.332883

Chicago

Alsheikh, Layla Hodaed. "Electronic Loyalty of Islamic Banks in Saudi Arabia: Do E-CRM Practices Matter?," 14, no.1: 1-15. http://doi.org/10.4018/IJCRMM.332883

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Published: Oct 13, 2023
DOI: 10.4018/IJCRMM.332231
Volume 14
Florinda Zegullaj, Jusuf Zeqiri, Nail Reshidi, Hyrije Abazi-Alili
This study aims to examine the impact of CRM on customer loyalty and to explore relationship marketing accuracy in four dimensions such as trust, communication, commitment, and conflict handling in... Show More
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MLA

Zegullaj, Florinda, et al. "The Impact of Customer Relationship Marketing on Customer Loyalty: Evidence From the Banking Sector." vol.14, no.1 2023: pp.1-17. http://doi.org/10.4018/IJCRMM.332231

APA

Zegullaj, F., Zeqiri, J., Reshidi, N., & Abazi-Alili, H. (2023). The Impact of Customer Relationship Marketing on Customer Loyalty: Evidence From the Banking Sector. , 14(1), 1-17. http://doi.org/10.4018/IJCRMM.332231

Chicago

Zegullaj, Florinda, et al. "The Impact of Customer Relationship Marketing on Customer Loyalty: Evidence From the Banking Sector," 14, no.1: 1-17. http://doi.org/10.4018/IJCRMM.332231

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Mendeley
Published: Aug 29, 2023
DOI: 10.4018/IJCRMM.329246
Volume 14
Sara Al Sulaiti, Mohamed Slim Ben Mimoun
Social media influencers (SMI) are considered effective marketing weapons that firms increasingly use to endorse their products and brands. However, with the enormous diversity of social media and... Show More
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MLA

Al Sulaiti, Sara, and Mohamed Slim Ben Mimoun. "Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement." vol.14, no.1 2023: pp.1-20. http://doi.org/10.4018/IJCRMM.329246

APA

Al Sulaiti, S. & Ben Mimoun, M. S. (2023). Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement. , 14(1), 1-20. http://doi.org/10.4018/IJCRMM.329246

Chicago

Al Sulaiti, Sara, and Mohamed Slim Ben Mimoun. "Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement," 14, no.1: 1-20. http://doi.org/10.4018/IJCRMM.329246

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Mendeley
Description, Mission, Scope & Coverage
Description:
The International Journal of Customer Relationship Marketing and Management (IJCRMM) addresses critical success factors for CRM implementation, activities that are affected by the use of CRM programs, and consequent performance outcomes. IJCRMM documents the role of CRM in different sectors and... Show More
Mission & Scope:
The mission of the International Journal of Customer Relationship Marketing and Management (IJCRMM) is to provide broad international coverage of subjects relating to all areas of customer relationship marketing and E-CRM as well as selected articles in other areas of consumer behavior. Emphasis is placed on the publication of articles which seek to link theory with application or critically... Show More
Coverage:
  • B2B marketing
  • B2C marketing
  • C2C marketing
  • CRM and customer trust
  • CRM and customization
  • CRM and personalization
  • CRM capabilities
  • CRM components
  • CRM implementation models
  • CRM in financial services
  • CRM in health care services
  • CRM in hospitality, tourism, leisure, and events management
  • CRM software
  • CRM strategies
  • Customer Behavior
  • Customer Loyalty
  • Customer Relationship Management (CRM)
  • Customer Retention
  • Customer Satisfaction
  • Database marketing
  • Enterprise resource planning (ERP)
  • Measuring CRM performance
  • Mobile CRM
  • Online community management
  • Online Consumer Behavior
  • Online customer relationship marketing
  • Performance measurement
  • Relationship Marketing
  • Sales force automation
  • Supply Chain Management (SCM)
  • Total Customer Relationship Management (TCRM)
  • Web CRM
Editorial Policy
IGI Global holds its journals to the highest ethical practices. View Full Editorial Policy
IGI Global Open Access
When you publish under the OA model with IGI Global, you enable your work to be viewed by millions of readers worldwide immediately after publication and you are able to experience our personal support and commitment to editorial service. This includes:
  • Timely Publication: Quick Turnarounds & Prompt Peer Review (No Embargoes)
  • Continuous Support: In-House, Personalized Service Throughout the Entire Process
  • Cutting-Edge Technology: Proprietary Technologies & Integrations With Major Open Access Platforms
  • Diverse Options: Individual APCs, Platinum Funding, Institutional Open Access Agreements, & More
  • Research Advancement First: IGI Global Prioritizes Research Over Profit by Forfeiting Subscription Revenue
  • Unmatched Transparency: Comprehensive Visibility in Processes, Licensing, & More
  • Rapid Transformation: IGI Global is One of Few Publishers That Have Completed the Open Access Transition
  • Independence and Integrity: IGI Global is Committed to Maintaining its Autonomy as an Independent Publisher
  • Medium-Sized, Yet Powerful: IGI Global Offers Advantages of a Medium-Sized Publisher With the Reach of a Larger Publisher
Article Processing Charges
Article Processing Charge (APC):

Payment of the APC fee (directly to the publisher) by the author or a funding body is not required until AFTER the manuscript has gone through the full double-blind peer review process and the Editor(s)-in-Chief at his/her/their full discretion has/have decided to accept the manuscript based on the results of the double-blind peer review process. 

What Does IGI Global's Open Access APC Cover?

In the traditional subscription-based model, the cost to the publisher to produce each article is covered by the revenue generated by journal subscriptions. Under OA, all the articles are published under a Creative Commons (CC BY) license; therefore, the authors or funding body will pay a one-time article processing charge (APC) to offset the costs of all of the activities associated with the publication of the article manuscript, including:

  • Digital tools used to support the manuscript management and review process
  • Typesetting, formatting and layout
  • Online hosting
  • Submission of the journal's content to numerous abstracts, directories, and indexes
  • Third-party software (e.g. plagiarism checks)
  • Editorial support which includes manuscript tracking, communications, submission guideline checks, and communications with authors and reviewers
  • All promotional support and activities which include metadata distribution, press releases, promotional communications, web content, ads, fliers, brochures, postcards, etc. for the journal and its published contents
  • The fact that all published articles will be freely accessible and able to be posted and disseminated widely by
    the authors
  • Professional line-by-line English language copy editing and proofreading*

*This service is only performed on article manuscripts with fully paid (not discounted or waived) APC fees.

APC Subsidizing and Funding

To assist researchers in covering the costs of the APC in OA publishing, there are various sources of OA funding. Additionally, unlike many other publishers, IGI Global offers flexible subsidies, 100% Open Access APC funding, discounts, and more. Learn More

Open Access Funding Resources
IGI Global recognizes that many researchers may not know where to begin when searching for OA funding opportunities. IGI Global recently launched an Open Access Funding Resources page for researchers to browse. This page provides a comprehensive list of OA funding sources available for researchers to secure funds for their various OA publications.
Submit to This Journal
This journal is currently actively seeking new submissions. Interested authors should ensure that their article manuscript adheres to the journal's submission guidelines and before you write page, which include originality of the manuscript, APA formatting information and examples, manuscript requirements, and more. To submit an article for consideration, please begin the submission process below.
Reviews & Statements

The International Journal of Customer Relationship Marketing and Management (IJCRMM) offers not only an important but also a critical platform for researchers, practitioners, entrepreneurs, policy makers, and educators to present and discuss their experiences and perspectives on important issues related to CRM and management. In this respect, the journal links between theoretical and practical approaches of customer relationship marketing and management to make a proactive contribution to the accumulated knowledge in these fields. The journal has a great potential and will help CRM (as a new marketing phenomenon and philosophy) to grow in a very dramatic and dynamic way.

– Hatem El-Gohary, Bradford University School of Management, UK
Contact
Submission-Related Inquiries
All inquiries regarding IJCRMM should be directed to the attention of:

Riyad Eid
Editor-in-Chief
International Journal of Customer Relationship Marketing and Management
E-mail:ijcrmm@igi-global.com


Author Services Inquiries
For inquiries involving pre-submission concerns, please contact the Journal Development Division:
journaleditor@igi-global.com

Open Access Inquiries
For inquiries involving publishing costs, APCs, etc., please contact the Open Access Division:
openaccessadmin@igi-global.com

Production-Related Inquiries
For inquiries involving accepted manuscripts currently in production or post-production, please contact the Journal Production Division:
journalproofing@igi-global.com

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Discoverability Inquiries
For inquiries involving sharing, promoting, and indexing of manuscripts, please contact the Citation Metrics & Indexing Division:
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All of IGI Global's content is archived via the CLOCKSS and LOCKSS initiative. Additionally, all IGI Global published content is available in IGI Global's InfoSci® platform.