The rise of new technologies and the opportunities they bring have propelled businesses and consumers into a new digital age. In this new era, businesses are concerned with collecting data on customer needs, behaviors and preferences, structuring it, finding informative patterns as well as correlations in order to drive effective customer engagement and product development and make important decisions. However, the ever-changing behavior of consumers presents many challenges for companies to accurately determine the wants and needs of their target audience.
This book focuses on the concepts, theories, and analytical techniques for tracking consumer behavior change. It provides multidisciplinary research and practice, with an emphasis on behavioral analysis, to track changes in consumer behavior and improve business decision making. It also identifies future trends that companies can use to develop new products or businesses. Finally, this book sheds light on the ethnic issues associated with the rapid development in analyzing and predicting consumer behavior.. Covering topics such as digital consumers, pattern analysis, consumer sentiment analysis, emotional intelligence, data analytics, data structuring, and online purchasing decisions, this premier reference source is an up-to-date resource for executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media experts, libraries, college students and educators, researchers, and academic